The business meaning of 'brand' grew out of which earlier use of the word?
AnswerA mark burned onto something, such as livestock
'Brand' comes from an Old English word linked to burning; branding irons marked livestock and goods to show ownership.
Business · Facts & stats
Brand facts & stats
7 fact-checked facts about branding, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What does the ® symbol next to a name indicate?
AnswerA registered trademark
® signals that a trademark has been officially registered, while ™ can be used for claimed but unregistered marks.
Going deeper
What is a logo made only of a stylised version of a name called?
AnswerA wordmark
A wordmark, or logotype, uses distinctive lettering of the name itself with no separate symbol.
What does the ℠ symbol mark?
AnswerA service mark
℠ marks a brand used for services rather than goods, the service equivalent of ™.
What is a monogram?
AnswerA design made by combining two or more letters, often initials
Monograms overlap or join letters, usually initials, into one symbol, as long seen on seals and linens.
Expert level
What is it called when a brand name becomes the everyday word for a whole type of product?
AnswerGenericide
Genericide happens when a trademark becomes a generic term, which can lead to losing legal protection.
In CMYK colour printing, what does the K stand for?
AnswerKey, usually black
CMYK is cyan, magenta, yellow and key; the key plate, usually black, carries the image detail.
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