The business meaning of 'brand' grew out of which earlier use of the word?
AnswerA mark burned onto something, such as livestock
'Brand' comes from an Old English word linked to burning; branding irons marked livestock and goods to show ownership.
Business · Facts & stats
Brand facts & stats
7 fact-checked facts about branding, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What does the ® symbol next to a name indicate?
AnswerA registered trademark
® signals that a trademark has been officially registered, while ™ can be used for claimed but unregistered marks.
Going deeper
What does the ℠ symbol mark?
AnswerA service mark
℠ marks a brand used for services rather than goods, the service equivalent of ™.
What is a monogram?
AnswerA design made by combining two or more letters, often initials
Monograms overlap or join letters, usually initials, into one symbol, as long seen on seals and linens.
What is a favicon?
AnswerThe small icon shown in a browser tab for a website
A favicon, short for 'favourite icon', is the tiny image browsers show in tabs, bookmarks and history.
Expert level
In CMYK colour printing, what does the K stand for?
AnswerKey, usually black
CMYK is cyan, magenta, yellow and key; the key plate, usually black, carries the image detail.
The word 'hallmark' comes from marks stamped on precious metal at the hall of a guild in which city?
AnswerLondon
Items were assayed and marked at Goldsmiths' Hall in London, giving us the word hallmark.
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